Internet & 3D (wasRe: Original Holmes cards)

[P3D Gabriel Jacob <jacob@xxxxxxxxxxxxxx>]

Eric Goldstein writes

>And then we have the comparatively very small number of households with
>PCs, even fewer with internet access. With the average family spending
>7 hours and 14 minutes in front of the TV every day, whatever fractional
>gains internet usage is experiencing, it is not significant at this point
>when compared to the dominence of television. In sort, the TV industry
>is not seeing their numbers significantly changing as a result of Internet
>usage.

As I mentioned in a previous post, a study I read was that people with
Internet access watch less television. Sorry I don't have a copy of the
study. Will check the internet to find it! I originally read it reported
in the newspaper. Here is what Nielson had to say.

>>Overall usage of both the Internet and on-line services was significant.
On average, all persons 16+ in US and Canada who have used the Internet
in the past three months used it for 5 hours and 28 minutes per week. For
on-line services, the average person with on-line service access (who had
ever used it) used their service for an average of 2 hours and 29 minutes
per week. To provide a common base for a more direct comparison, the
average minutes per week among all persons (in US and Canada, ages 16+)
was calculated. The average for the Internet was 35 minutes per week per
person in the US and Canada and 24 minutes per week per person for on-line
services. In total, the Internet is receiving 46% more usage than on-line
services. To obtain a better understanding of Internet usage, these results
were compared to the viewing of rented videotapes. While on the surface
appearing small, the 35 minutes per week per person 16+ of Internet
usage is similar to the time spent in total viewing rented videotapes.<<
 
They are seeing it significantly changing in the sense that they are
getting ready for an anticipation of the new age. It is exploding, due to
numbers and technologies merging. Why do you think all the major medias are
represented on the Internet? They don't want to get caught with their
pants down! Computers are not what will change the landscape but computers
incorporated in your television. This started with the PC. But even thou
we are in a information age the next revolution is when the mass market is
incorported. All medias, and information technologies are working on this
goal and pouring alot of funds into it. Why are the major players on the
net offering their services for free. It's because it's such a lucrative
market that cannot be ignored and will be the wave of the future. Of 
course the Internet we know now will be merged with television and the
telephone. They will be indistinguishable and the sum will be greater 
than the total!

>Will this change? Likely so. Do we know when? Do we know in what
>direction? Will internet growth emulate the cable model, meaning a
>small slice of the pie will be spread in miniscule portions accross
>hundreds of thusands/ millions of web sites? No one has the answers
>to these questions, but...

This is what Nielsen Media Research had to say about the new technologies.

>>The television environment is changing rapidly with the introduction of
a wide variety of new services and new service providers. Consumers have
more choices than at any time in the past, but fewer than they will in
the very near future. Agencies and advertisers have more choices, and
need to better understand where to find their target audience. Audiences
are fragmenting and changing the landscape of home information and 
entertainment. Clutter is increasing and the lines between content and
advertising are becoming increasing fuzzy. Interactive services are
changing not only audience delivery but the nature of television
advertising and its relationship with the consumer. 
Inherently, the introduction of interactive services and the resultant
shifts in viewer/participant dynamics create new demands on research
and present new challenges and opportunities for research suppliers.<<

I think I addressed what might happen above. As to a smaller pie being
spread, this to will happen but not to the detriment of the competing
technologies since as I metioned they will be indistinguisable and also
because the pie will not necessarilly be smaller. Look at the movie
industry. It's doing as well as ever, as well as video cassette sales.
They are actually complimenting each other, as will the Internet with
television, newspapers, telephone etc. This is the sum will be greater
than than total I was referring above. 

>...one thing we do know, that the most powerful of the internet, PC, and 
telecommunications companies are moving to form partnerships with 
television entities such as broadcast and cable networks. This is because
these are the people who know the mass market programming business and
will likely play a major role in programming the mass market internet of
the future (and the present, BTW!), 3-D or otherwise.

Yes the mass media will perpetuate their lowest denominator mentality.
This can't be avoided since they have to catch their target audience
in the first few minutes of a program, thus it is the numbers game.
If this wasn't the case their would be no need for PBS. The system of
ratings is flawed for this reason among others. 
The difference is that at least for the first time in history, the small
person on the street can publish or broadcast what he wants without
the multi-conglomorate media controlling the content. It will be a sad
day if they do manage to control it exclusively. At present they are
not controlling it, because we wouldn't have 3D on the net to the
extent we do now.

>Sorry to continue off topic here...
 
Yes me to. Back to scheduled network programming.

Gabriel


 
                   


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