3rd Rock in 3D

[P3D <TimMaf@xxxxxxx>]

A 3D friend sent me this and I thought you all might be
interested......

Tim Maffia
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Thursday December 12 8:33 AM EST 

'3rd Rock' Goes 3-D

By Gary Levin 

NEW YORK (Variety) - NBC plans a 3-D season finale for "3rd Rock From the
Sun" during the May sweeps, and the Coca-Cola Co. will distribute more than
15 million pairs of glasses to viewers. 

In what's touted as the first live-action network sitcom to employ the
technique (The Simpsons tried it a few years back), portions of the 3rd
Rock episode will transport the series' transplanted aliens to a 3-D
netherworld, although no storyline has yet been developed. 

There may be a mini-trend in the making, as ABC reportedly is eyeing its
own May stunt week for 3-D episodes, according to a leaked memo from
entertainment president Jamie Tarses. 

Coca-Cola's Barq's root beer brand, which targets a similar young demo,
will support the "3rd Rock" stunt with an estimated $8 million to $10
million promotion, putting glasses on bottles and six-packs, mounting a TV
and print ad campaign and giving away three 1962 Ramblers, the aliens'
Earth transport vehicle. 

"It's a very original show, and we feel Barq's is a very original root
beer," said a spokesman at Coca-Cola, which acquired the brand last year. 

Barq's has tried wackier promos in the past, including a DNA match-and-win
during O.J. Simpson's criminal trial. And Diet Coke sponsored a 3-D
halftime show during the 1989 Super Bowl. 

Reuters/Variety 


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End of PHOTO-3D Digest 1759
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