Nimslo's marketing

[P3D Derek Gee <73157.2172@xxxxxxxxxxxxxx>]

Lawrence writes:
>Was their faulty marketing plan the fact that no one wanted to buy
>one of their cameras? I remember them spending a lot of money
>on advertising and the cameras were gathering dust in a lot of stores.
 
No, it wasn't that people didn't want to buy them.  People were interested.
(At least, I was at the time they came out!)  Nimslo learned the hard way
that you can't sell a $20 camera for $200.  They should have priced the
camera at $50 regardless of what they cost to build, and increased the
price of the processing.  (Following the razor & blade model ala Schick.)
Notice that Imagetech has been able to stay in business with low priced
cameras, including their disposable.  So it seems Mr. Lo did learn something
at Nimslo.
 
                                    Derek Gee



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