Re: PHOTO-3D digest 2062

[P3D Mary Ann & Wolfgang Sell <vmmasell@xxxxxxxxx>]

Subject: Re: View-Master Trademark

Gabriel Jacob wrote:
 
> Oh no that's bad news. Not the typo but that the trademark now falls
> under Fisher-Price. If that's the case then I guess the VM will be
> targetted to babys now? Unless I am mistaken, years back Fisher-Price
> was marketing baby toys. Don't know if they have changed their market
> segment. Under the Mattel label I think there stood a better chance
> of more mature marketing. Will their new viewer also be marketed by
> Fisher-Price?

Not only will the market remain youth oriented the viewers will be
"Hecho en Mexico" after the first of the year.  Only reel production
will remain at the Portland facility.

On Wednesday they gave notice to more than 400 employees that the
changes were here and they were out on the streets.  Judging by the new
titles associated with the new talking viewer...we may be seeing the enc
of the scenics. 

However, Charley Van Pelt is still pushing them all the way.  The newest
titles are available directly from him.  Info can be found at our web
site:

http://www.cinti.net/~vmmasell

Not good news over allbut at least they are keeping the machine that
makes the Personal reel mounts!

Mary Ann


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