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Big Yeller
- From: P3D Eric Goldstein <egoldste@xxxxxx>
- Subject: Big Yeller
- Date: Wed, 11 Jun 1997 16:21:04 -0400
Caught this on the wires just now...
> Wednesday June 11 3:30 PM EDT
>
> Kodak faces U.S. pricing presure-analyst
>
> NEW YORK, June 11 (Reuter) - Eastman Kodak Co faces severe pricing
> pressure in the U.S. film industry from Fuji
> Photo Film Co (4901.T), a Prudential Securities analyst said, citing
> retail sales data from Information Resources Inc and
> industry insiders.
>
> Kodak shares were down 4-3/8 to 79-1/2 in late afternoon trade.
>
> According to Prudential analyst Alexander Henderson, a pricing war is
> brewing in the U.S. film industry because ``Fuji
> is being very agressive in its pricing against Kodak and private
> labels.''
>
> Fuji is pricing at a level that is pressuring private labels, which
> are typically priced between 40.0-50.0 percent below
> brand-name film, Henderson said.
>
> That could portend a ``real pricing war,'' Henderson said, adding that
> he estimates Kodak may have lost between three
> and four percentage points of U.S. market share in the 35 millimeter
> market so far this year to Fuji.
>
> ``This is a yellow flag on Kodak,'' Henderson said. ``We're very
> concerned.''
>
> Other analyst also expressed concern about Kodak's shares.
>
> Salamon Brothers analyst Jonathan Rosenzweig said in a research note
> that he has ``received mixed signals regarding
> Kodak's near-term outlook in the consumer area.
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