P3D Re: Gap ad

[Bob Wier <wier@xxxxxxxxxxxxxxxxx>]

At 07:30 AM 6/20/98 -0600, you wrote:
>For those interested (Bob Wier, i before e):
>
>The new June 26/July 3, 1998 Entertainment Weekly
>magazine has a half page story on the mobile freeze-
>frame effect used in the Gap ad. It discusses the effect
>and some upcoming film projects, it also warns of
>overexposure.
>
>Thanks (etc.),
>Lawrence Kaufman, mailto:kaufman3d@xxxxxxxxxxxxx
>
>
Thanks Lawrence - Mine is currently being forwarded from Montana, so it
takes awhile. I noted that in a past recent issue, there was an article on the
"minimalist" commercials now being shown - those with pure white backgrounds,
such as the GAP ads, and the Volkswagon ads. They mentioned the "dolly motion"
effect on the GAP ad, but totally botched the technical explanation - they
said it was done by using two cameras and merging the images (if so, call
the patent attorney!).

I'll take a careful double look (slight pun :-) at the June 26 issue
when the stage pulls in here from Montana!

THANKS

--BW

 

--- Bob Wier

  --- wier@xxxxxxxxxxxxxxxxx ---
     Rocky Mountain College
         Billings, MT
( currently in Ouray, Colorado)


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