P3D 3D effects on Audio Retention

[markaren@xxxxxxxxx (Karen Obusek)]

We have all seen and discussed the newest commercials using the dollying
motion to create depth. How many of us can recall the audio message, the
music, the dialogue? Conversely, the audio can gain the greater
attention with a catchy voice or slogan like " pizza pizza" ( Little
Ceasars etc.) I think I concentrate and evaluate the 3D image and close
off the audio for a millisecond or two......just long enough to forget
the audio message. I think this would be a common reaction with most
folks unless 3D was the standard like color TV is today. Although I
still marvel at the color through my S video/DSS system that sometimes I
miss the audio in 2D as well. :-)  I guess I would not be offended to be
called a dirty rotton SOB as long as the message was delivered in superb
3D. :-)
                                               Mark Dottle


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