P3D Present 3-d to business.

[boris@xxxxxxxxxxxx (Boris Starosta)]

First of all, my apologies for a press release preceding my best wishes to
all for the new year.  Thanks, Bob W. for putting P3D back on line!  I may
have been quiet the last two months (and now you all know why!), but I
missed P3D when it was off the air the last two weeks - more than I thought
I would!


>From: Rehotshots@xxxxxxx
...
>response to that?  Once you have achieved a level of proficiency in your
>work, how do you present it to the business world?
>
>                                                                    Teri

Thank you Teri, for your kind comments.  How do I present stereo to the
business world?  Over, and over again.  It has to be hammered into their
heads.  I do try and make a clean uncluttered webpage (3dshowcase -
homepage again recently revised and improved, plus OVERDRIVE gallery
added), but simplicity is tough with stereo, because there is so much to
explain and show and teach.

The difficulties that I have learned about in trying to sell 3-d, to the
public or business, are numerous and formidable.  Perhaps I should devote a
web page just to that!

But in a nutshell, the difficulties are (some of these limited to anaglyph):
* 3-d costs more and reaches fewer people (colorblind or stereoblind)
* 3-d has a history (ongoing) of poor quality product (i.e. bad 3-d)
* there is a linguistic barrier in the marketing of 3-d
  (At least in English, 3-d does not always mean stereoscopic.
   And no one understands "stereoscopic," let alone knows how
   to spell it.  Many things being confused for 3-d that are not 3-d)

I feel these difficulties can be overcome, because the rewards are big:
* 3-d can convey image qualities + information otherwise not possible
* 3-d is memorable.  People study the images longer, and remember them.
* 3-d is infectious.  People pull friends over, "Hey look at this!"
* 3-d is esoteric, gets more editorial attention.
* kids love 3-d.  Can that be said of regular pictures? (save sports)

If done well, a 3-d project is well worth it to an advertiser or publisher.

3-d has already shown its worth in scientific/technical applications, where
no other technology can convey the needed spatial information.

boris

- Safe science is like safe sex: anything but fertile.
-
-                                     Frontier Perspectives 5, 44 (1996)
- (same goes for art)

Boris Starosta                        boris@xxxxxxxxxxxx
Stereoscopic Art & 3-D Photography    http://www.starosta.com
usa - 804 979 3930                    http://www.starosta.com/3dshowcase