Re: [photo-3d] Re:SI 3D - This is good...

["Bob Mannle" <3dguy@xxxxxxxxxx>]

Got my issue a few days ago and must say I'm quite pleased.

Overall this does no harm... and only good for the 3D community.
In turn the 3D community (as I) should be very pleased that one
of the nations largest publishers was convinced to do this, thanks
to no small part played by Ron Labbe, Mark Ober and David Klutho.

I thought the images in the swimsuit issue were a bit cleaner and
brighter. This may be due to the controlled environment available
when shooting the swimsuit issue, or the ultimate conversion process
when converting to anaglyph. Perhaps it's a simple as... you only get
one shot at an action shot.

Nevertheless, from a commercial and creative viewpoint I thought the
addition of text and type to the pages was a big plus. It served
to add a bit more depth the the pages, and gives the eye a bit more to
focus on, besides the commercial value and appeal. Remember... it's a
magazine... not the family photo album, or some coffee table book.

As always, there is a bit more to learn by the photographer and layout
artist, (and by all of us) but there is certainly nothing to be embarrased
about nor any reason to apologize for this publication. And it will
only get better with future issues. The real challenges for photography,
layout and creativity are yet to come. In the future issues I am sure
the ad agencies and graphic artists will want to push for more, there will
be more experimentation (there was here) and some will work, some won't,
but overall it should just keep getting better.

My meetings with an ad agency who produced an ad for this issue, were
loaded with great enthusiasm for the medium. The bad news is that they
don't know what they are doing... the good news is that we now have their
attention and their creative minds whirling. Ultimately this will turn
out to be very good.

The glasses are great also. Too many publications rely on using the
blue gel, and here we have a much more friendly cyan/turquoise gel.
I can assure you that this was no small feat to accomplish either.

Think about it... how many times have we been dissapointed when the
TV networks hype it all up and then show some garbage that we can only
hang our heads and apologize for... Rose Bowl comes to mind, so does
3rd Rock from the Sun and a few other network disasters.


I am certain that Sports Illustrated, Klutho, the graphic artists,
the advertisers, the conversion artists, the film separators, the
glasses manufacturer, and more worked extremely hard to produce what has
to be two of the best 3D anaglyph commercial pieces in recent memory.
My compliments to all of them.

Recent threads have been about Hollywood not wanting to spend the big
bucks for quality 3D movies... well... isn't this the equivalent in
the publishing industry... they spent the big bucks, rolled the dice
on 10 million issues, and produced a quality product. This is as close
to being a hit as it gets... be happy:-)

BTW... the paddle is not cut off... that is the shape of a kayak paddle.


Bob Mannle
New Vision Technology
http://www.3d-web.com - 10/23/00 3D conversions added to the 3D Gallery
http://www.promagic.net