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T3D Re: 3D HDTV
- From: "Greg Wageman" <gjw@xxxxxxxxxx>
- Subject: T3D Re: 3D HDTV
- Date: Sun, 10 Jan 1999 21:46:49 -0800
From: Bob Wier <wier@xxxxxxxxxxxxxxxxx>
>Since the last I heard these were in the range of $15,000
>(3 college kids with one - yeah, right) does anybody have
>a clue as to why they are running national level ads?
Last I knew this was called "image advertising". It isn't intended to
sell product per se, but to promote the name of the company as being
generally kewl and hi-tech. The name recognition is then supposed to
spill over into all their more mundane product lines (like incandescent
lightbulbs), through osmosis (one supposis).
-Greg W. (gjw@xxxxxxxxxx)
[Ratings? We don' need no steenkin' ratings.]
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