Re: HIE in 120/220

["Willem-Jan Markerink" <w.j.markerink@xxxxx>]

Some food for thought, for anyone using the 'profit' argument:

For a film that has no significant competition, and a market that is
not extremely price-sensitive (read: low price/demand elasticity, as
lots of art markets are), there is hardly any reason for Kodak to
*not* make a decent profit.
Also look at the price Rolland charges for 120/220 HIE (given the 
hassle & labor he is quite right too)....if that doesn't allow Kodak 
to make a huge profit, even at half the price, nothing does.
Neither does anything prevent Kodak to go the same way as Konica: an 
annual batch of a certain emulsion, ie sales as long as stock 
lasts....artsy markets don't complain if they have to stock their 
freezer, only commercial photographers do (shooting heaps more film, 
and not knowing which emulsion they might need next month).

And then there are also arguments of market-share....at the expensive 
of profit....the only problem is that stockholders wouldn't be 
impressed by the fact that HIE has a high market share, since it only 
makes a tiny fraction of overall Kodak sales....;-))

--                 
Bye,

Willem-Jan Markerink


      The desire to understand 
is sometimes far less intelligent than
     the inability to understand


<w.j.markerink@xxxxx>
[note: 'a-one' & 'en-el'!]
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