Re: (H C McKay) digest 1571

[P3D Bob Howard <bobh@xxxxxxxxxxxxxxxxxxxx>]

RE: Dr. T or George gives a little biography and then since I had
mentioned it in connections with McKay, asks "What is the Stereo Guild?"

First McKay in later years was a teacher at the New York School of
Photography and by the time of the stereo boom had retired to Eutis, FL
where he wrote his stereo columns and started a mail club called the
Stereo Guild with a little magazine called "The Third Dimension". One
copy I have in front of me has the title just noted at top of cover and
at bottom THE STEEEO GUILD-Eustis, Florida at the bottom with carefully
place rubber stamp MAR 51 just above that. The contents of this issue
are as follows: Closeup Lenses..page 1-8 with numerous diagrams. Page 9
is entitled "Better Color" (and since this will elate Dr. T. I will
quote a bit of it.)"Maybe you have been having color trouble? Perhaps
your slides do not have the brilliance they had when first returned
fromt the laboratory, and you are afraid they are fading? The chances
are they are just like they were when you first received them. Then what
is the trouble?
  The color of your films is a compound of the actual color in the film,
the color of the "white" reflector in the viewer, and the color of the
light given off by the bulb. Just as soon as you place new batteries in
the viewer they start to get weaker and the light gradually loses
intensity AND becomes more yellow! Dust settles on the reflector and the
lamp slowly takes on a dark coating inside. All of these things cut down
the color value of your slides."
(I think not that we need a new McKay, but that Dr. T is a reincarnated
one!)
The rest of that page says to change out bulbs that darken before they
fail and TO ORDER from the Guild the Viewmaster new transformer cord
which can be adapted to all stereo viewers using batteries. etc. $2.50!
  Pages 10-13 a review of the new Busch Verascope F40 (Jules Richard
imported by Busch who made a clone Miniature Speed Graphic.) Page 14 is
"Lost a Film" which says what a msrvelous gadget and idea the Realist
Film Indentifier is..since it imprints your name and address in one of
the beginning blanks on a Realist film. (I by the way have McKay's own
Realist Indentifier with H. C. McKay, Eustis, FLA on the card lettered
with a drafting letter set. I got it from his grandson who had it on a
table and is or was as local collector of cameras etc.)
Page 15, of all things dicusses PINK EYE, which we know today with the
tiny built-in flashes near the lens as RED EYE. That used to be only
bootleg whiskey!) This he solves with the new Kalart flash for the
Realist that has a long tubular battery holder with a shoe and the
bottom and flash at the top and it mounts five inches above the shoe.
Page 16-18 is the stereogramme slide folio list, a travelling salon of
the members. #29 is Chas. E. Kidner, 6 Ledge Rd, Old Greenwich, Conn.
(He was head or big sales honcho of Realist Sales Co. at same town.)
For Dr. T...Cleveland member was #43 Leonard H. Bruce, 700 Hanna Bldg.,
Cleveland 15, Ohio. 
Detroit members were: #51 J. W. Stower/Promotion/Detroit Times/Detroit
31, Mich. #52 Dr. A. E. Schiller, 2010 David Broderick Tower, Detroit26
and #53 Phil Olsen/19219 Greeley Ave. Detroit 3
There are a number from suburbs I am sure but not that familiar with the
towns. Tme members of this folio were numbered to #88 (but there were a
lot of #xxa or b inserted to take care of the geographically sorting
that was not consistent with having later numbers added. e.g. he may
have had 10 members in SF in sequence in first list, and next area
continued numbers so new member to SF had to have a 10a!)
Page 19 was three b&w stereo pairs to go with closeup article flowers.
P20 Supplies..says so many members live in cities towns with no stereo
supplies the Guild will attept to meet need. Listed were:
    Angle lenses in 0, 1, 2, 3 at, per pair $9.90
    Matched finder lenses each ............  1.75
    Permamounts...................per 100.. 13.50
    Single framd Permamounts....100          7.45
    Wide Angle lenses...per pair..          33.90
    Viewer transformer cord......            2.50
    Film Indentifier....                     2.50
Kalart "high" gun for Realit...not yet known price
 THIS LIST IS EXTINCT 1952 LIST FOR THOSE ONLY PAYING ATTENTION NOW!
                                                    
Last item was paid ad from: HORTON Camera Exchange, 115 N. Main, Santa
Ana CA..Hard to Find Stereo Supplies.
 So Stereo even in the beginning of the boom was not well known to the
public.                                       BobH


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