Re: The LOOK lenticulars

[P3D Sam Smith <sam@xxxxxxxxxxxx>]

Mark wrote:

>Saw something in a recent digest about people's first experiences with stereo
>photography. The earlierst one I can recollect, since nobody ever bought me a
>View-Master, was that black & white lenticular in Look magazine many years
>ago (1963?). Knocked my socks off.

I have that glorious image sitting on a stand by my computer. It came out in
the February 25th, 1964 edition of Look. The writing on the back states: 

" This LOOK picture is a parallax panoramagram-the first three-dimensional
photograph ever reproduced in mass quantities by any publication anywhere.
It was made by Arthur Rothstein, LOOK's technical director of photography.
It is the product of 13 years of research and development by Rothstein and
Marvin Whatmore, general manager for LOOK. The bust of Thomas Edison is
surrounded by five of his inventions: In front, the first electric lamp, the
first stock ticker. Behind the bust, left to right, the first home-picture
projector, the first phonograph and, top right, the fluoroscope."

Look then went on to produce the first color version in the form of an ad
for Eastman in the April 7th, 1964 issue.

Should this entice anyone to start browsing though old mags in book stores,
also be on the lookout for the May 1964 edition of Popular Photography: it
has a full article regarding the process on page 92.


PS. Sorry about your Viewmaster-less childhood Mark, you seemed to have
weathered it OK.


sam


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