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Re: Kodak Lenticulars

  • From: P3D Andrew Eskind <andy@xxxxxxx>
  • Subject: Re: Kodak Lenticulars
  • Date: Sat, 08 Feb 1997 11:02:19 -0500
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Searching 'digital replay' on Alta Vista yields this site which gives
a good business oriented run-down on the Kodak joint venture into the
sports/collectible trading card world with its advanced lenticular
technology.

I know that Kodak's work with their lenticular process included stereo
(because they borrowed historic views from George Eastman House and     
showed large format lenticular conversions).  It would sound logical to
me that somewhere along the way they determined that the mass market
potential in 'digital replays' (read 'lenticular') of sports in a
collectible format was far greater than low margin add-ons on cereal
boxes (whether stereo OR motion).

What is especially intriguing - as posed by a list member whose name
I failed to note (apologies! :) - is possibility of interlacing both
depth information as well as motion information in a single object.
WHY NOT????   I always smile when I find on the WEB a .gif animation
built out of anaglyphic pieces - this, of course, using 2 different
techniques.  If Kodak's lenticular process is interlacing up to 50
frames worth of information, would one use alternating frames to convey
depth vs sequential information???

BTW  There's rumors around that Kodak may introduce MINI-LABs capable of
processing Kodachrome!  Wouldn't that be convenient???

best,

ahe

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BW0591  SEP 16,1996      13:18  PACIFIC      16:18  EASTERN


( SW)(DIGITAL-REPLAY/NFL-COLLECT)(FBN) Digital Replay puts NFL Game 
Action in your hands: Digital Film the first and only photographic 
digital imaging technology to capture motion -- patented by Kodak and
co-developed with MotionVision 

        
   Sports Editors & Football Columnists

        
   LOS ANGELES--(BW SportsWire)--Sept. 16, 1996--Did you ever wish 
that a sports hero could come to life in the palm of your hand?
        
   Well, starting in November you can have just that, thanks to a 
revolutionary new technology, Digital Film, used to create the first
new media interactive sports collectible, the NFL Digital Replay from
MotionVision.  The Digital Replay uses a proprietary motion imaging 
process co-developed by MotionVision, and patented by The Eastman 
Kodak Co.  
        
   Digital Film differs significantly from the two traditional 
imaging processes used in sports collectibles, lithography and 
holography.  Lithography, which was first developed in the late 18th 
Century, was created to produce full-color reproductions.  
        
   Holography, originally developed in 1947 to improve microscopes, 
was not used to create non-replicable static images until the advent 
of lasers in the 1960s.  Neither the lithographic or holographic 
technology was ever designed, or fully developed, to capture motion.
And neither can.  Digital Film was developed to capture full motion 
in true color.  
        
   The Digital Film process starts with actual NFL game highlight 
footage from NFL Films by capturing live action images and 
transferring them to a film emulsion, which can playback the action 
sequence, all with the flick of a wrist.  
        
   MotionVision's NFL Digital Replay is the result of five years and 
many millions of dollars of research and development by the Eastman 
Kodak Co.  With NFL Digital Replay collectors can control and 
interact with all of the action of their favorite NFL stars.  
        
   "It's all so easy.  By simply tilting the NFL Digital Replay from 
top to bottom, collectors set into fluid motion real football game 
day action, with brilliant clarity and true colors," said David 
Mandell, CEO of MotionVision.  
        
   The Digital Replay is made possible through the implementation of 
a combination of Digital Film and state-of-the-art technologies.  
With the Digital Replay, fans and collectors can forever view the 
season's best football action, featuring the top stars of the NFL's 
Quarterback Club, and be able to relive them for years to come.  
        
   The live action highlights are brought to fans on a patented 
digital photography basis, which captures and reproduces the 
movement, action and excitement of the NFL right in the hands of fans
and collectors.  
        
   MotionVision's inaugural set of 18 Digital Replays will feature 12
top stars of the NFL, from the cherished Quarterback Club.  The first
release and all future releases of MotionVision Digital Replays will 
be very limited.  
        
   The premiere MotionVision release features a total of 25,000 
Digital Replays of the 12 base series Transmissive Digital Replays, 
2,500 each of six NFL All Pro Reflective "Limited Digital Replays"  
and an autograph series of NFL All Pros which have been autographed, 
numbered and randomly inserted within cases.  
        
   The product, which ships to dealers in November, features the top 
QB Club members including Troy Aikman, Dan Marino, Emmitt Smith and 
nine others.  For 1996, a total of 3,120 four box cases will be 
produced.  Each box holds 25 Digital Replays for a total of 312,000.
        
   Unlike other collectibles that are packaged in foil, wax or paper,
each Digital Replay is individually packaged in its own see-through 
custom designed CD-ROM jewel case for maximum protection and 
collectibility.  The Digital Replay is created on thick plastic in 
order to store true film emulsion.  It is not cardboard and cannot be
treated the same way.  
        
   For information on where MotionVision's NFL Digital Replays are 
available, or to order, call MotionVision at 1-888-668-MOVI (6684).
        
   MotionVision, Digital Replay and Digital Film are registered 
trademarks of MotionVision Inc.  

        
   --30--mhu/la

        
   CONTACT:  MotionVision
        
             Press Relations, 888/668-6684
        
                   or
        
             Totaro Communications
        
             John Totaro, 212/679-4323

        
   KEYWORD:  CALIFORNIA
        
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COMED  INTERACTIVE/MULTIMEDIA/INTERNET
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