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Re: Kodachrome coupon


  • From: P3D Eric Goldstein <egoldste@xxxxxx>
  • Subject: Re: Kodachrome coupon
  • Date: Fri, 20 Jun 1997 13:57:27 -0400

> >This is the first time I can recall that Kodak has
> >run a promotion that included a discount on Kodachrome.
> >That's another good sign for the health and continuation
> >of our beloved film.

> to which Dr. George A. Themelis responds:

> Why is that a good sign?  Looks like a sign that sales are declining
> to me...


Dr. T understands the dynamics of the marketplace quite well...
couponing/discounting/rebates of an established product is generally an
indication/warning sign of its lack of competitiveness in the market...


Eric G.


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