Re: Kodachrome coupon

[P3D Michael Kersenbrock <michaelk@xxxxxxxxxxxxxxxxxx>]

> > to which Dr. George A. Themelis responds:
> 
> > Why is that a good sign?  Looks like a sign that sales are declining
> > to me...
> 
> 
> Dr. T understands the dynamics of the marketplace quite well...
> couponing/discounting/rebates of an established product is generally an
> indication/warning sign of its lack of competitiveness in the market...

I think Kodak's action is a good sign in that they are actively promoting
Kodachrome rather than letting it slide because *OTHER* films *ARE* being
promoted (including those not made by Kodak).  

If I were being forced to guess, I'd say that Kodak is trying to promote
Kodachrome because it's something that Fuji doesn't have.  This promotion
along with the reported Kodachrome mini-labs sounds like different parts
of an overall strategy to promote a differential advantage.  IMHO anyway. 

Mike K.


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