Kodachrome - Not Dead Yet

[P3D Bill Davis <bd3d@xxxxxxxxxxxxx>]

>Dr. T understands the dynamics of the marketplace quite well...
>couponing/discounting/rebates of an established product is generally an
>indication/warning sign of its lack of competitiveness in the market...
>

Generally, perhaps.  If this were *strictly* true, we could surmise that
Kodak is in deep trouble.  According to the info on their "Lost World
Promotion" webpage

http://www.kodak.com/ciHome/promotions/lostWorld/main.shtml

"The "Find The Lost Roll" promotion is the largest U.S. national
multi-brand promotion in Kodak history. Never before have so many popular
Kodak products participated in one big promotion.  An entire line of
top-selling Kodak products is participating in the
"Find The Lost Roll" game including: Kodak Gold, Royal Gold, and Gold Max
Films, Kodak Advantix Films, Kodak Fun Saver Cameras, Kodak Advantix 2000
and 3200AF Cameras, Kodak Image Magic Products, Kodak 110 Film, Kodak
Ektrachrome Elite II and Kodachrome Films, Kodak KB10 35 mm Cameras."

I would have questioned their description of 110 film as "top-selling", but
wasn't it on this list that I read that 110 print film alone out-sells all
slide films combined?  

Also, if anyone is interested in reading about the one-hour "K-Labs", point
your browsers to:
http://www.kodak.com/aboutKodak/pressReleases/pr19970220-05.shtml
and
http://www.kodak.com/aboutKodak/pressReleases/pr19970220-04.shtml

The reports of Kodachrome's impending demise have been somewhat
exaggerated, it seems.
Best regards,
Bill Davis
mailto:bd3d@xxxxxxxxxxxxx



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