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Re: Full frame disposable?


  • From: P3D Gabriel Jacob <jacob@xxxxxxxxxxxxxx>
  • Subject: Re: Full frame disposable?
  • Date: Mon, 8 Sep 1997 22:33:47 -0400 (EDT)

Here are some more tips on marketing the full frame disposable that
you are proposing that might help in getting consumer acceptance.

First and foremost, don't call it a 3D camera. You have to sneak this
bugger past the public without them knowing. Go with the peoples 
belief that it's a two lens camera that takes double prints. Heck,
most all 3D cameras probably have a better chance being sold on the
unsuspecting public this way. Once the market is flooded, and
everyone has one, unveil it as a 3D camera.

Secondly, it would be politically correct to call it a single-use
camera rather than a disposable camera. Might as well get on the
environmental bandwagon and snare some more people along the way.
Remember Kentucky Fried Chicken? Now called KFC, simply to not remind
people it's fried! Same technique. Boy (or girl) the public is so
gullable it seems.

Seriously though, I don't see why some big company doesn't pick up
on this idea and come out with something like this. Now before anyone
suggests the numbers don't support a venture like this, I wonder how
all those endless variety of cheap cameras circulate in the market
place. Or large choice of different single-use cameras available from
panoramic, zoom, B&W, water-proof, compact and some others that I
forget at the moment. Regarding the cheapo cameras, I do remember
reading a short while ago, (in some photographic magazine) that most
of them are made by a little known Japanese company. They would be
the ones to approach, but I don't remember the name.

Gabriel


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