P3D Look Lenticulars

[Ray Zone <r3dzone@xxxxxxxxxxxxx>]

>I just got these old pictures that came from Look mag. back in the 60s,
>they look like early lenticular photos. One is a B/W of T. Edison
>inventions by Arther Rothstein , and the rest are color 3D ads for
>Vistaril . Can anyone tell me something about these photos?
>Steve

Those lenticular photos were produced with a large Bonnet camera on large
format (8x10) film, the same camera that shot the lenticular Venture
magazine covers of sites around the world.  Dick Harmel was the producer
and he had two cameramen responsible for the technical work with him.  They
all three subsequently moved to Dallas, Texas after working for Look and
Venture magazine. They took the Bonnet camera with them to the Optigraphics
company which, for many years, produced large lenticular images for many
clients including McDonald's which created the excellent "Mac Tonight" back
-lit lenticular piece as an in-store display in 1988.

In 1991, I was fortunate enough to work with Dick Harmel and Optigraphics
to use the Bonnet camera for a lenticular point-of-purchase display I
produced for  a Canadian Ad Agency and Smirnoff's Vodka.

The Bonnet camera is a 6' x 6' two-ton beast on rollers made of cast metal
with a copyboard on one end and a large format camera on a corkscrew drive
on the other end.  The camera back rotates with adjustable convergence as
the camera travels on the horizontal path in front of the volumetric art
mounted on the copyboard.  I believe there are only two Bonnet cameras in
the world.  The other one is in France where the original inventor lived.

Best!

Ray '3-D' Zone



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