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P3D Re: Color and Depth


  • From: "Eric Goldstein" <egoldstein@xxxxxxx>
  • Subject: P3D Re: Color and Depth
  • Date: Fri, 10 Sep 1999 23:52:31 -0600

Ray Zone writes:

> Advertisers have been aware of color perception for decades and have
> historically used hot colors within a cool background to arrest the
> attention of potential buyers.


Yes, Ray, creative directors and art directors are well versed in the human
emotional response of certain colors but I don't recall any references to
color as it relates to stereo perception. Many (actually most) of these
color choices are made in situations where there is no stereopsis, such as
in flat art display advertising (print ads, billboards) and in art directing
television commercials. Curious if you or anyone else knows of any research
which gets at this?


Eric G.

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