P3D Re: Define Today's Consumer

[Brian Reynolds <reynolds@xxxxxxxxx>]

Mark Dottle wrote:
> What do most consumers want today? ( from any product for that matter)
> They want low price, marginal quality, simple convenience, and results
> right out of the box. They expect to skim over the manual ( or throw it
> away). Self-explanatory " I can figure this out in a few minutes"
> ergonomically designed items with little or no consumer expectation to
> self educate. Hence....born...the APS camera!

I certainlly don't disagree with most of Mark's comments, but the way
I heard it APS was a method for the film manufacturers to sell new
processing equipment in the saturated photo lab market.  The fact that
the film is smaller and costs them less is a bonus.

> prediction: on a "per-unit" basis 110 cameras will outsell digital
> cameras this year! :-)  
> 

No bet.  

-- 
Brian Reynolds                  | "Dee Dee!  Don't touch that button!"
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