[photo-3d] SI 3D

["ron labbe" <ron@xxxxxxxxxxxx>]

Dan Vint writes:
>>So do you know what the reaction has been at a management/business level?
I
see it as a good sign that the published a second issue this way, but the
overal number of images seems to be less. As a marketing point I'm sort of
surprised they aren't making a bigger deal out of either of these issues and
then I'm wondering how their advertisers have accepted or really like the
use
of 3d on their ads.<<

It's very hard to get real numbers, but the fact that they did it a second
time is certainly a positive sign. It is up to the advertisers: they pay a
PREMIUM to have a 3D ad (to cover the glasses) as well as the extra expense
of having the ad produced in 3D. Toyota had been the most ardent supporter
of 3D advertising... some may remember the folding viewer they had inserted
in MILLIONS of People and Cosmopolitan (there was another, I believe) in
1987. Unfortunately, the image was only fair, but the viewer was pretty
decent (by a defunct company called 3D Mark).
SI for KIDS wanted to do a 3D issue- they had an anaglyph done to impress
the advertisers, but not enough came on board to fund it.

The Olympic issue was half the physical size of the swimsuit issue... AND
they did the cover in 3D (which they could not be convinced to do with the
swimsuit. (Very touchy about that cover!)

ron

ron labbe
studio 3D

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