Re: Retailer not carrying 3Discover

[P3D Gregory J. Wageman <gjw@xxxxxxxxxx>]

Paul Talbot comments:

> [...] the viewer comes in a peculiar trapezoidal (OK, so what
>*do* you call a 3D trapezoidal shape??) shaped package that is
>almost 10" high, which in turn contains a 6" high plastic snap-shut
>enclosure that holds the viewer and batteries.  The viewer itself
>is only about 3" high.  That's a lot of packaging! [...]
>But unless the product suddenly becomes the next
>tickle-me-elmo style rage, they should also expect retailers to complain
>about the large amount of shelf space required to stock the item.
>This will almost always be a factor in a retailer's decision whether
>to carry any item.  Shelf space is an extremely precious commodity
>for a retailer!

Perhaps they are afraid that if the package is too small, people will
not be able to find it amongs all the clutter on the shelves?  They
are not the only ones "guilty" of this practice; many "Walkman"-style
personal stereos now come blister-packaged with a large cardboard
header, taking up far more area than warranted by the tiny product
within.

Many retailers actually encourage such packaging designs as a way to
thwart shoplifters (remember the CD "longbox"?).

Personally I found the packaging rather attractive and unusual.

        -Greg W.


------------------------------