Re: Kodachrome coupon

[P3D Larry Berlin <lberlin@xxxxxxxxx>]

>Date: Fri, 20 Jun 1997
>From: P3D Eric Goldstein comments:
>
>> >(quote) This is the first time I can recall that Kodak has
>> >run a promotion that included a discount on Kodachrome.
>> >That's another good sign for the health and continuation
>> >of our beloved film.
>
>> to which Dr. George A. Themelis responds:
>
>> Why is that a good sign?  Looks like a sign that sales are declining
>> to me...
>
>
>Dr. T understands the dynamics of the marketplace quite well...
>couponing/discounting/rebates of an established product is generally an
>indication/warning sign of its lack of competitiveness in the market...
>

Certainly not in all cases. Any established product needs to be refreshed in
the minds of the customers, or it will naturally be displaced by other
products. Coupons are good for introducing new products as well as reminding
folk that it's still one of the best, despite all the other choices
clamoring for attention.

Larry Berlin

Email: lberlin@xxxxxxxxx
http://www.sonic.net/~lberlin/
http://3dzine.simplenet.com/


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